Enterprise Data Strategy & Leadership
TalkSession Code
Sess-125Day 2
10:25 - 10:55 EST
Businesses today have access to a wealth of customer data, but many struggle to translate it into tangible improvements in customer experience (CX). This talk will demonstrate how organizations can leverage AI, machine learning, and real-time data processing to shift CX strategies from reactive to proactive. We'll explore real-world examples of companies successfully using data-driven approaches to identify pain points, personalize interactions, and anticipate customer needs. The presentation will also cover key methodologies for integrating diverse data sources—including customer feedback, interaction logs, and behavioral analytics—to create a holistic view of the customer journey.