How AI Is Changing the Game for Content Creators (& Why Engineers Should Care)

About the Session

The rise of AI tools like ChatGPT, Sora, and Claude is rapidly transforming how content is ideated, produced, and distributed. For content creators, this means faster workflows and expanded creative possibilities. For engineers, it signals a growing need to understand the tooling behind the scenes - and the opportunities that come with it. This talk explores how AI is empowering a new generation of creators, why technical folks should be paying attention, and how engineers can build, fine-tune, or even collaborate with these tools to stay ahead. Key Takeaways: - Real-world examples of how AI is supercharging content creation across platforms - Why engineers are uniquely positioned to shape the next wave of creative tools - Tips for leveraging AI as both a creator and a builder - from prototypes to production

Speaker

Madeline Zhang

Senior Software Engineer & Content Creator