How to Surface & Address Your Customers' Pain Points?

About the Session

Struggling to nail product-market fit? Learn how to build solutions your customers truly love! Before building your dream product, ask yourself: are you really solving a customer problem? Many startups stumble because they address perceived rather than actual pain points. This workshop offers a powerful framework that combines the Lean Product Lifecycle and Jobs-to-be-Done (JTBD) methodologies, helping startup founders create innovative, customer-centric products. Attendees will gain insights into identifying and addressing customer pain points, ultimately increasing their chances of achieving product-market fit, building lasting customer loyalty, and securing a competitive edge. KEY TAKEAWAYS: - Unmask Hidden Customer Motivations: Go beyond surface-level feedback to understand the real drivers behind customer behavior using JTBD. - Unlock Maximum Value and Achieve Peak ROI: Stop wasting resources on unnecessary features and build only what resonates with your target audience.

Speaker

Quentin Reul

Director of Global AI Strategy and Solutions at expert.ai