From Overwhelmed to AI-Optimised: A Practical Growth Framework for Small Businesses

About the Session

While many AI conversations focus on enterprise-level transformation, small businesses are often left out—or overwhelmed. This session bridges that gap by introducing a clear, accessible framework for SMEs to use AI in a way that supports real business growth. Drawing from my work helping hundreds of startups and entrepreneurs adopt AI in their sales and marketing systems, I’ll share how small businesses can implement AI strategically, without big budgets or tech teams. I’ll walk through my 4-stage AI Growth Roadmap: Strategy, Systems, Scale, and Support. Each stage covers practical examples, tools (like GPTs, Gemini, Make, and Notion), and use cases, from automating lead generation and CRM workflows to improving personalisation in customer communications. We’ll also address common concerns like AI overwhelm, ethical implementation, and change management, especially relevant for lean teams. This session is ideal for business owners, consultants, and marketers looking for real-world examples of how to implement AI sustainably and confidently in a small business environment.

Speaker

Roisin Benett

Chief AI Officer, Founder & CEO MarketingMentors, Perplexity AI Business Fellow.