Agentic AI in Marketing: Driving Personalized Customer Experiences
AI & Data Innovation
TalkSession Code
Sess-94Day 3
12:10 - 12:40 EST
About the Session
Agentic AI is transforming marketing by enabling autonomous decision-making and hyper-personalized customer interactions. Unlike traditional AI, agentic AI systems act with purpose, adapting in real-time to customer needs and behaviors. This talk will explore how agentic AI is being used to optimize marketing campaigns, deliver tailored recommendations, and enhance customer engagement. We'll also address the challenges of trust, transparency, and ethical deployment in marketing strategies.