Amazon just took Alexa to the next level with Alexa+, a more conversational, intuitive, and action-driven AI assistant. Powered by generative AI, Alexa+ enhances everyday interactions, making them smarter, more natural, and deeply personalized.

With over 600 million Alexa devices already in homes worldwide, Alexa+ is designed to simplify daily tasks, whether it’s managing your schedule, controlling smart devices, helping with shopping, or providing entertainment, all with a more human-like conversational experience.

What Makes Alexa+ Stand Out?

1. Smarter Conversations, More Natural Interactions: Alexa+ understands how people naturally speak, even when thoughts are incomplete or phrased casually. Instead of just answering questions, it can engage in discussions, summarize information, and provide helpful insights like a well-informed assistant.

2. Turning Requests Into Actions: At the foundation of Alexa’s state-of-the-art architecture are powerful large language models (LLMs) available on Amazon Bedrock, Alexa+ is built to do more than just respond, it takes action. With access to thousands of services and APIs, it can:

1. Control smart home devices like Philips Hue and Roborock.
2. Make reservations and appointments through OpenTable and Vagaro.
3. Play music and manage playlists across Amazon Music, Spotify, Apple Music, and iHeartRadio.
4. Order groceries and food deliveries from Amazon Fresh, Whole Foods, Grubhub, and Uber Eats.
5. Monitor home security with Ring alerts.

3. Automated Assistance for Complex Tasks: Alexa+ introduces agentic capabilities, allowing it to handle multi-step tasks without needing constant input. For instance, if you need an oven repair, Alexa+ can:

1. Find a reliable service provider.
2. Authenticate and book an appointment.
3. Confirm the details with you once scheduled, all without requiring step-by-step instructions.

4. Personalized to Your Needs

Alexa+ remembers what matters to you, including your preferences, past purchases, dietary restrictions, and family habits. For example, if you’re planning dinner, Alexa+ can:

1. Recommend recipes or restaurants based on your dietary needs.
2. Suggest grocery items you frequently buy.
3. Remind you about an upcoming event you previously mentioned.

5. Available Everywhere You Are

Alexa+ extends beyond smart speakers and Echo devices. You can now access it in your home, office, and car, on a new mobile app (Apple App Store & Google Play) or through Alexa.com.

Privacy and Security First

Alexa+ is built with Amazon’s AWS security infrastructure, ensuring privacy and control through the Alexa Privacy Dashboard. Users can easily manage settings and review interactions for complete transparency.

Pricing and Availability

1. Alexa+ costs $19.99 per month.
2. Amazon Prime members get it for free, adding even more value to the membership.

How to Get Early Access

Alexa+ will begin rolling out in the U.S. over the next few weeks, the owners of Echo Show 8, 10, 15, and 21 will be prioritized for early access. To be among the first to try it, you can purchase any supported Echo device.

And register your name for early access at www.amazon.com/newalexa.