OpenAI has launched Pulse, a new feature in ChatGPT that is now available to Pro subscribers. Pulse is designed to shift ChatGPT from being a purely reactive tool to one that also works proactively in the background.

Unlike regular interactions, Pulse operates overnight and compiles a personalized daily feed for each user. This feed is generated based on recent chats, connected data, stated interests, and other signals. The goal is to provide content and updates that align with what matters most to each individual.

To get the most out of Pulse, users are encouraged to share personal preferences or areas of interest within their conversations. For example, mentioning future travel aspirations or family milestones could help ChatGPT tailor future updates in meaningful ways.

OpenAI describes Pulse as part of a broader direction for ChatGPT: becoming not only a conversational assistant but also a proactive, personalized companion. While the feature is still in its early stages, improvements are expected over time. OpenAI also noted that while Pulse is initially exclusive to Pro subscribers, efforts are underway to make it accessible to Plus subscribers in the future.