ElevenLabs has launched the Iconic Marketplace , a platform for licensing the voices of public figures. The announcement, made on LinkedIn, includes the addition of Sir Michael Caine —the Academy Award-winning actor whose voice has appeared in over 130 films, from The Italian Job to The Dark Knight Trilogy.

"Introducing the ElevenLabs Iconic Marketplace a curated platform for licensing legendary voices," the company stated. "As part of this launch, we're honored to welcome Sir Michael Caine, whose unmistakable voice joins the Iconic Marketplace and ElevenReader."

The platform describes itself as a tool for enhancing storytelling rather than replacing voices. Sir Michael Caine commented in a quoted statement: "It's not about replacing voices; it's about amplifying them, opening doors for new storytellers everywhere."

ElevenLabs has added more than 25 figures , including poet and activist Maya Angelou , computer science pioneer Alan Turing , actress Liza Minnelli , and comedy legend Art Garfunkel . Each voice is approved and managed directly with the rights holders , responding to ethical issues in AI voice cloning.

Key Features of the Iconic Marketplace:

1. Direct Rights Holder Collaboration : Ensures licensing and compensation.
2. Integration with ElevenReader : Allows creators to produce audiobooks, narration, and multimedia content using approved voices.
3. Studio and Creator Access : Lets filmmakers, podcasters, and developers use these voices in projects.

This launch occurs during increased attention to AI voice technologies, with ElevenLabs focusing on transparency and partnerships with rights holders. The marketplace is available now, with Sir Michael Caine’s voice licensed for use in approved projects.

For media companies and content creators, the Iconic Marketplace provides access to AI tools that combine Hollywood history with synthetic media.