In a candid update on the rollout of Sora, OpenAI's video generation tool, the company outlined two immediate adjustments aimed at addressing real-world usage patterns and stakeholder input. Drawing from hands-on experience since launch, the team emphasized a commitment to rapid evolution, likening the pace to the initial months of ChatGPT.

The first shift focuses on empowering rightsholders with finer-tuned oversight of character depictions in generated videos. Building on the existing opt-in framework for personal likenesses, this update introduces broader options for creators to dictate how their characters appear, including the ability to block usage entirely. OpenAI noted enthusiasm from many rightsholders for the tool's potential in fostering "interactive fan fiction," a form of user-driven storytelling that could drive fresh engagement and value for original works. At the same time, the company recognizes the need for tailored permissions to align with diverse creator preferences.

This move underscores varying strategies among rightsholders, with OpenAI betting that the tool's appeal will encourage broad participation. The update singled out Japan's vibrant creative landscape for particular praise, highlighting the strong affinity users worldwide share with its content. While the system aims for consistency across all parties, OpenAI acknowledged that some unintended generations might occur initially, requiring ongoing refinements to the underlying processes.

On the sustainability front, the second change tackles the unexpectedly high volume of video creations often viewed by niche audiences prompting a pivot toward monetization. To offset costs, OpenAI plans to introduce revenue sharing with rightsholders who opt into character usage by Sora users. Details of the model remain fluid, with trials set to begin shortly as the team experiments to find the right balance. Beyond direct financial returns, the company views this expanded interaction as a core benefit, potentially amplifying a work's reach in ways that outpace earnings alone.

These steps signal OpenAI's agile approach, expect frequent tweaks, some hits and misses, but swift course corrections informed by ongoing dialogue. Iterations tested in Sora will ripple out to other products, ensuring a cohesive user experience as the platform matures. For creators and users alike, this update positions Sora not just as a creative outlet, but as a collaborative space shaped by collective input.