Unify, an AI-native go-to-market platform, has secured $40 million in a Series B funding round led by Battery Ventures. The platform leverages real-time intent signals and autonomous agents to deliver high-quality leads, personalize outreach at scale, and automate repetitive sales workflows, enabling sales teams to close deals faster.

In a recent discussion on TBPN, Unify’s Co-Founder and CEO Austin Hughes shared insights into their approach: “In early 2024, even as a seller, the best thing was to adopt AI to automate tasks.”

He emphasized the platform’s innovative observation model, stating, “Our observation model gives memory to AI, creating flexible context for better decisions. It basically looks like you have a memory associated with every person you have ever talked to.” This allows Unify to enhance sales efficiency with smarter, context-driven automation.

The new funding will support Unify’s mission to streamline go-to-market strategies, helping sales teams focus on high-impact activities.