Bridging the Digital Divide: Using AI and CRM to Build Equitable Tech Ecosystems

About the Session

AI and CRM platforms have become the digital backbone of modern organizations; however, without intentional design and implementation, they can inadvertently reinforce the very inequities we seek to dismantle. In this session, Tiffany Spencer, Salesforce MVP, AI advocate, and CEO of Tech Forward Solutions, shares how her team leverages AI-powered CRM tools to expand access, improve outcomes, and empower nonprofits, schools, and workforce development programs serving underrepresented communities. Tiffany will explore how combining AI with human-centered CRM strategy can close gaps in outreach, reporting, and service delivery. She’ll also address the ethical considerations that arise when working with sensitive community data and outline how to approach AI adoption in ways that respect agency, privacy, and dignity. Whether you’re a data leader, technologist, or educator, this session offers a practical roadmap for using AI and CRM systems not just to streamline work, but to build trust, transparency, and equity into the fabric of your tech ecosystem.

Speaker

Tiffany Spencer

Transforming communities through ethical tech, equitable data, and the power of human-centered innovation.