Every year, Adobe Summit brings together marketers, creatives, and tech enthusiasts to explore the future of digital experiences. But one session that always grabs attention, and sparks real imagination , is the Sneaks. Think of it as Adobe’s innovation lab going public for a day. It’s where bold, sometimes experimental ideas are unveiled. Many go on to become real features in Adobe’s ecosystem. Some even change the way entire teams work.

At the 2025 edition, Sneaks focused heavily on one thing "AI agents". Not the kind that sit on the sidelines, but the kind that actively collaborate with teams , helping to analyze, build, design, ideate, and personalize at scale.

Key highlights:

1. Project Perfect Context: Truly, not all campaign performance issues are due to bad copy or weak CTAs. Sometimes it’s the economy. Sometimes it’s the weather. Perfect Context integrates external factors like inflation, supply chain data, or news events directly into your campaign analytics. Paired with first-party data, it gives marketers richer context , and smarter insights.
2. Project Slide Wow: Data storytelling often takes longer than data analysis itself. Slide Wow solves that. It transforms your analytics dashboards into polished, presentation-ready PowerPoint slides, complete with speaker notes. Have a follow-up question? All you need to do is to ask the AI and get new slides instantly. It’s like having a slide designer and data analyst rolled into one.
3. Project Vision Cast: Marketing and creative teams don’t always speak the same language , and that can delay progress. Vision Cast uses generative AI to create early visual concepts of products or campaigns, based on brand imagery and historical data. These rough drafts help teams align faster and get creative ideas moving with more clarity.
4. Project Site Leap: Switching CMS platforms or redesigning a site usually means disruption. Not anymore. Site Leap scans existing webpages, connects with Adobe Experience Manager (AEM), and automates the migration and redesign process. In a few clicks, you could overhaul your site without losing momentum.
5. Project Get Savvy: From idea to deployment, Get Savvy brings AI agents into the campaign planning process. They help brainstorm content, create visuals, map out distribution channels, and even build audience personas. It’s collaborative, fast, and helps marketers hit the ground running.
6. Project Frame Sense: What if every travel video felt like it was made just for you? Frame Sense takes real-time customer data and uses digital avatars to create hyper-personalized videos. From destination picks to preferred food types, it’s all tailored , and done with generative AI magic.
7. Project Panorama: Project Panorama helps marketers understand user engagement and improve the mobile app experience by creating a visual map of the user journey, tracking performance metrics and user behavior, and enabling data-driven messaging and offers.

The common thread in all these projects is Speed, context, and scale. Adobe is building tools that don’t just automate, but enhance , helping marketers and creators move faster and smarter. With these AI agents, the promise of real personalization and seamless digital experiences doesn’t feel out of reach. It feels inevitable.

Whether you’re a solo marketer, part of a large creative team, or leading digital strategy for a brand , the ideas showcased at Adobe Summit Sneaks 2025 are worth keeping on your radar. The future of marketing workflows isn’t just automated. It’s intelligent, adaptive, and surprisingly collaborative.